Transmit Culture: Marketing to Digital Communities

Young adult sci-fi and fantasy genres are serving as a disrupter in the publishing industry, especially in the field of marketing. From BookTube, to Bookstagram, to Tumblr and beyond, the line of communication between publisher and authentic, fan-cultivated communities is rapidly evolving. These genre-based communities are at the forefront of using digital platforms to spread media about their passion: books. Conversation topics will include fan culture, reader cultivation of interactive communities, and the marketing of applicable titles in an evolving digital sphere. Our panelists include award-winning author Emily Suvada (This Mortal Coil and This Cruel Design), prominent Instagrammer Sara Grundell (@novel.novice), and Margot Wood, Epic Reads BookTuber and director of sales at Oni Press. The panel will be moderated by Joanna Szabo — an editor based in Portland. Previously an acquisitions editor for Ooligan press, she spends her free time getting lost in the YA stacks at Powell’s and the library, and tweets about books @Joanna_Shwaba.

Transmit Culture is an ongoing series of lectures and panel conversations intended to illuminate the ever-changing and fascinating publishing industry. It was created to provide the Portland literary community and PSU writing and publishing students with an opportunity to network and learn from leading professionals.

[from the Facebook event page]