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The Widmer Way: How Two Brothers Led Portland’s Craft Beer Revolution

Powell's City of Books 1005 W Burnside Street, Portland, OR, United States

Portland didn't always have a wildly successful craft brew scene. Someone had to be daring enough to innovate, and the Widmer brothers were just the men for the job. Written by Portland beer guru Jeff Alworth, The Widmer Way (Ooligan Press) chronicles Kurt and Rob Widmer’s journey from humble homebrewers to craft beer pioneers and purveyors of the iconic Widmer Brothers Hefeweizen.

Free

Jeff Alworth presents The Widmer Way

Annie Bloom's Books 7834 SW Capitol Hwy, Portland, OR, United States

Annie Bloom's welcomes Portland author and beer guru Jeff Alworth to read from The Widmer Way: How Two Brothers Led Portland's Craft Beer Revolution. The Widmer Way chronicles Kurt and Rob Widmer's journey from humble homebrewers to craft beer pioneers and purveyors of the iconic Widmer Brothers Hefeweizen. Alworth also dives deep into Portland's history, setting the scene for Widmer's rise in the city now known for its exquisite beer. Kurt and Rob Widmer have a deep affection for the city that fostered their success, providing sports team sponsorships, support for up-and-coming brewers, and hundreds of jobs for their community. The Widmer Way emphasizes this special relationship with a story that will resonate with Portland's legion of beer aficionados as it illustrates how Portland became…

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Jeff Alworth

Broadway Books 1714 NE Broadway, Portland, OR, United States

Come hear all about the beginning of Portland’s craft beer scene as we welcome author and beer connoisseur Jeff Alworth at 7 pm on Wednesday, April 17th, to talk about his newly published book The Widmer Way: How Two Brothers Led Portland’s Craft Beer Revolution (Ooligan Press). At the time the two Widmer brothers, Rob and Kurt (the second and fourth of four siblings), began thinking about brewing their own beer, the United States had only ninety breweries, and that number was dropping. When they went looking for financing, banks laughed at them. But the brothers were committed to bringing Portland’s crafty can-do attitude to the beer industry, and they succeeded in spades, changing the world of craft brewing forever. Jeff Alworth has written five…

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The Widmer Way – Jeff Alworth

Another Read Through 3932 N Mississippi Ave, Portland, OR, United States

Portland, Oregon, didn’t always have a wildly successful craft brew scene. Someone had to be daring enough to innovate, and the Widmer brothers were just the men for the job. Written by Portland beer guru Jeff Alworth (The Beer Bible, Beer Tasting Tool Kit), The Widmer Way: How Two Brothers Led Portland’s Craft Beer Revolution chronicles Kurt and Rob Widmer’s journey from humble homebrewers to craft beer pioneers and purveyors of the iconic Widmer Brothers Hefeweizen. Alworth also dives deep into Portland’s history, setting the scene for Widmer’s rise in the city now known for its exquisite beer. Drawing from hours of interviews with Kurt and Rob, close family and friends, and big names in the beer industry, The Widmer Way offers an exclusive look…

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